Vice President of Marketing
Based in Atlanta, Georgia

POSITION SUMMARY

Responsible for implementing and managing strategic and tactical Women and Children’s Health (WCH) marketing initiatives through collaboration and close interface with WCH senior leaders, business partners, and thought leaders while considering corporate and other key business objectives. Activities may include: Concept development, market research, analysis, copywriting, editing and production coordination. Improves or initiates positioning, marketing outreach, industry visibility, media relations and sales collateral.
PRINCIPAL RESPONSIBILITIES include the following. Other duties may be assigned.
Responsible for implementing and managing strategic and tactical marketing initiatives to support corporate positioning and business objectives
Direct start-to-finish implementation and on-time, distribution of strategic client communications per approved plan, including company update letter, Headlines in Health and Productivity newsletter, Annual Report mailing, etc. Includes materials development.
Implement and manage tracking metrics to prove value of marketing initiatives.
Manage distribution list process, in close conjunction with Sales Operations, to ensure accurate client and prospect distributions.
Monitor division’s web site development and maintenance and the continual advancement in coordination with corporate positioning, sales objectives and latest trends.
Assist in advancing companies marketing efforts through recommendation of new marketing efforts to achieve company and department objectives.
Support sales department in creation of sales collateral and sales tools including concept, design, copywriting, editing, proofing, and other tasks as needed.
House and manage executive approvals of marketing materials.
Work in conjunction with corporate, product marketing, marketing firms and other external vendors to achieve company and department objectives.

PROBLEM SOLVING/ DECISION MAKING

Assess situations and conditions requiring conceptual, analytical and interpretive thinking and converting these assessments into quantifiable plans.

ACCOUNTABILITY/DIMENSIONS/SCOPE

Provide strategic marketing direction and implement marketing best practices to drive growth potential. The incumbent will galvanize the Company’s various marketing resources to both build and leverage WCH brands equities among customers while driving revenue across Company divisions.
Work with the WCH EVP and President to develop and implement marketing strategies to allow for synergistic growth.

MANAGERIAL
Work with WCH EVP, President and Senior, Management to set marketing strategy and execute.
Recruit, select, train, coach, performance manage, motivate to retain and terminate as required.
Manage budget, P & L and capacity for bottom-line management.
Participate in WCH senior management meetings; and other meetings as required.

EDUCATION/EXPERIENCE

Bachelor degree in Business Administration, Marketing, Communications or related field, with graduate degree in Marketing or Business preferred; at least 5 years marketing experience with responsibility for staff supervision; Budget, P & L experience; and excellent organizational, interpersonal, and verbal and written communication skills.

Preferred: Experience within healthcare, Biotech, medical industry with knowledge of hospitals, physicians, payers, patients and pharmaceutical industry.

TECHNICAL SKILLS

Advanced experience with Microsoft Office 2007, including Word and PowerPoint.
Knowledge of Internet and other social media.